Being Unique in the Crowd

by Stacee Santi, DVM

I spend a lot of time trying to fit in.  I want to be noticed but only a little bit.  My best friend Kristin doesn’t share this problem.  When she walks in the room, everyone notices.  She is the funny one, the cute one, the bubbly one, the one everyone enjoys being around.  But, for me, I feel incredibly awkward if I stand out too much.  I prefer to stand NEXT to Kristin and not be too noticed. I don’t do well to be the only one hanging out there to sink or swim on my own.  I prefer the “buddy system” in nearly every occasion.


When I started Vet2Pet is was pretty evident that my life strategy of “fitting in” wasn’t going to help me create a successful company.  If I wanted to make a difference in my profession I was going to have to stand out.  So, I put on my big girl underwear and started sharing my ideas….at corporate meetings, in the boardroom,  at conferences, at dinners where I didn’t know a soul.  It’s still awkward for me but I am starting to see what it is like to be Kristin and there is something to be said for “not fitting in” and to be viewed as someone special in the crowd.


Nothing can be more true for our clients.  While the bulk of our clients are not asking to be front and center for attention, they still enjoy being noticed.  It feels good to think there is someone on the planet thinks you’re special.


The key to building a successful practice is finding a way to make each of your clients feel special.  And it’s much easier for us than say a dentist…because each of our clients are attached to cute little animals.  If you can harness in on this, I have no doubt your client loyalty will increase.


Here are a few ideas to help you make your clients feel special:

  1. Paint a wall in your lobby with chalk paint and write the names of each pet coming in for surgery that day on the wall.
  2. Use an app or a text messaging service to send special updates to your clients when their pets are in the hospital.
  3. Make notes about your patients in your medical record like “what is their nickname” and “what is the weirdest thing they like to do”, then use that in conversation when they visit you.
  4. Send a “Get Well Soon” bone or toy to your patients after a major surgery or dental
  5. Prepare your kennels for surgery and drop off patients by decorating a name plate, have a cozy fuzzy blanket and stuffed animal waiting for them.


For a number of years, I have cared for a round little tabby cat named Sheba.  She is simply adorable (as my 10 year old niece says about every cat she sees!).  She was adopted as a young adult from the local shelter many years ago.  She had been in the shelter for a while and had taken to mothering a new arrival, a little 12 week old kitten named Bandit.  She cleaned him, slept with him, and shared her food bowl with him.  I guess she preferred the buddy system too.   When my client visited the shelter for a new cat, she found Sheba….and her sidekick. She took them both.


Later in life, Sheba developed Diabetes and had to get insulin shots twice a day.  She had to visit me regularly by herself for bloodwork and rechecks, something she didn’t particularly enjoy. But, I learned she dearly loved being combed and eating Royal Canin treats.  Before each visit, we would get the comfy mat on the table, get the comb out and have a pile of her favorite cookies waiting for her.


Sheba died a few months ago at the age of 17. Bandit is having to find his way as an only cat now but I’m sure being spoiled rotten by his owner.  I miss seeing Sheba, but It makes me smile to think that maybe we made her feel a little bit like my best friend Kristin when she walked into the room.


23rd of September 2017 08:11 AM
OMG! The cat!! 😂😂
22nd of September 2017 01:57 PM
Great advice from our friends at IT Guru:

Apple Releases iOS 11 – IT-Guru recommends waiting to perform upgrade on your Apple devices!

It’s that time of year when Apple announces their next release of their iPhone 8 with a new iOS 11 operating system. You may see the option to upgrade to this new release in the coming days and we are requesting you wait to upgrade as this new iOS 11 is significantly different. After it has been out for a while and they have released at least 1-2 updates, is when we would recommend going forward. (Example 11.1.x may be a better time to make the update)

There have been announcements from some of the apps stating their app isn’t ready for the new iOS 11 updates. So if there are important features you want to assure work on your Apple device, it is extremely important to make you’re your device supports iOS 11. Thus the reason to wait until at least until Thanksgiving or even closer to Christmas, to assure this release is really ready for your device.

Lastly depending on your device, you may not want to upgrade as it may be fairly old and not handle this upgrade very well. Only newer devices within the last 3-4 years should be considered and if you have anything older like iPHone 4 or 4s it isn’t supported at all. Below is their supported list. But again some of the older devices although they support this upgrade may not run it so well. So we highly suggest iPhone 6 and above, iPad Air and above.

If you do decide to upgrade, we cannot guarantee compatibility with things like Office email, calendar and contacts right now until we test. If you decide to migrate and have issues going back to what you had can be difficult so assuring you have a good backup of your device prior to the upgrade is a MUST DO. We will request you work with Apple support direct to roll you back as your best option of support. (Apple store or Apple Phone support). We just are not in a position to assist with mobile device upgrades until we fully test these ourselves. Depending on feedback, we may even wait to see if there are issues and that time frame may be early December as we watch forums on others that have gone through the update.

“You can't send or reply from, Office 365, or Exchange 2016 in iOS 11 Symptoms
In the native Mail app ( on your iPhone or iPad, you can't send or reply from your, Office 365, or Exchange Server 2016 email account after you upgrade to iOS 11.
Note: These issues don’t occur in iOS 10.
Cause: This issue occurs because the Mail app on iOS 11 is not compatible with, Office 365, or Exchange Server 2016 running on Windows Server 2016”.
Thanks in advance for your time and hoping this helps answer questions on if you should upgrade to iOS 11.

Our professional advice is to let others roll this out, do the testing and have Apple provide a few fixes, before rolling up to the new release assuring the apps you use will work.
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21st of September 2017 04:18 PM
Millennials are now the largest generation segment of pet owners, and 95% of them own a smartphone. What are you doing to market to this pet owning majority?
Check out our latest webinar, "Confessions of a Millennial Pet Owner", featuring Vet2Pet's Karyn Ekola and Hadley Larsen!
Join us as we learn about how millennials search for businesses and utilize loyalty programs. Ever wonder what millennials do when the phone book arrives? Watch to find out!