Client Retention vs. Client Acquisition

Most practices spend their time and resources trying to get new clients. Anytime I talk to a practice owner or manager, it’s all about getting new clients…. How to get better online reviews. How to get more client referrals. Where to spend advertising dollars. But I want to ask you- what are you doing to retain your current clients? After you get them, then what? Are you monitoring your churn rate?

Building a business requires planning and cultivation but only when you achieve a low churn rate (meaning the highest client loyalty) will you achieve ultimate success.




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vet2petapps
19th of January 2018 11:14 AM
Check out our new column in Veterinary Team Brief- The Veterinary Entrepreneur
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19th of January 2018 09:40 AM
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vet2petapps
18th of January 2018 11:42 AM
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