by Karyn Ekola, CVPM Email has become one of the primary methods of communicating information to veterinary clients, and can be the foundation of a successful businesses marketing strategy. But it is important to realize that while there are benefits of emailing clients, there are also challenges, and these may be impacting your ability to […]
by Hadley Larsen (a real life millennial) Yes, I’m part of the generation most of the world views as “lazy, entitled, self-absorbed, narcissists”, “the most high-maintenance workforce in the history of the world” and my personal favorite “generally hateable”. While these stereotypes are debatable, some things we are undeniably passionate about is our pets, technology, […]
Loyalty programs are all the talk these days. You don’t have to look very far to find a business with a loyalty program. Coffee shops were one of the first businesses to discover the value of client retention with a loyalty program but now all sorts of business have jumped on the band wagon- online […]
I’m here at the inaugural NY Vet Conference hosted by Brief Media in NY City! Being from Colorado, it is quite a treat to come to the Big Apple. I woke up early (5am) and decided to get up and enjoy the quiet buzz of energy in the early hour while Hadley and Karyn are […]
I was recently speaking in Honolulu (don’t judge) to a group of veterinary teams about how to ramp up your game by engaging with clients on their smartphone. Since 77% of Americans now have a smartphone, it’s one of the best ways to leverage your marketing budget. Several of the members on one specific team […]
Want more visits? Want more revenue per visit? We’ll show you how! It’s easy. Here’s what we know so far… Clients that participate in veterinary loyalty programs are spending more money with each transaction, and clients that redeem the reward are visiting one extra time per year than they had prior to the implementation of […]
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by Dr. Stacee Santi, CEO/Founder Vet2Pet There is no shortage of companies providing services for veterinarians all the way from digital x-ray to consultants to cotton balls. How do you choose? It takes an incredible amount of time to research everyone to make sure you are getting the best “deal” and most of us […]