Client Retention vs. Client Acquisition

Most practices spend their time and resources trying to get new clients. Anytime I talk to a practice owner or manager, it’s all about getting new clients…. How to get better online reviews. How to get more client referrals. Where to spend advertising dollars. But I want to ask you- what are you doing to retain your current clients? After you get them, then what? Are you monitoring your churn rate?

Building a business requires planning and cultivation but only when you achieve a low churn rate (meaning the highest client loyalty) will you achieve ultimate success.




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vet2petapps
15th of May 2019 09:03 AM
Phone, email, text—these can be a minefield of possible faux pas for veterinary practices. Our own Stacee Santi, DVM, shares some useful tips for communicating effectively (none of them inspired by her own digital missteps, obviously), as featured in DVM360.com
vet2petapps
13th of May 2019 08:15 AM
Don’t have a full surgery schedule next week? Send a blast to all of your top clients at one time offering $50 off dentals for 1 week! You can also send reminders to give monthly preventatives, “Amber alerts” for lost pets in your area, food recalls, etc.

Learn More: https://vet2pet.com/push-notifications/
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vet2petapps
12th of May 2019 07:21 AM
A bouquet of flowers and litter of kittens. Happy Mothers Day to all! Enjoy the day and this coloring page! 🖍
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