Client Retention vs. Client Acquisition

Most practices spend their time and resources trying to get new clients. Anytime I talk to a practice owner or manager, it’s all about getting new clients…. How to get better online reviews. How to get more client referrals. Where to spend advertising dollars. But I want to ask you- what are you doing to retain your current clients? After you get them, then what? Are you monitoring your churn rate?

Building a business requires planning and cultivation but only when you achieve a low churn rate (meaning the highest client loyalty) will you achieve ultimate success.




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vet2petapps
12th of January 2019 09:24 AM
I am at the American Veterinary Medical Association (AVMA) Veterinary Leadership Conference. Hear about one of the issues being voted on today from our Colorado AVMA delegate Dr. Rebecca Ruch-Gallie, assistant professor at Colorado State University Veterinary Teaching Hospital.
vet2petapps
10th of January 2019 10:07 PM
Hey guys! This is a great resource if you are looking to improve your social media game.
vet2petapps
10th of January 2019 09:59 AM