Pet Owner’s Perceptions and Use of Veterinary Mobile Applications Survey

by Dr. Lori Kogan & Dr. Stacee Santi

Vet2Pet partnered with a Colorado State University professor, Dr. Lori Kogan, to survey pet owners on their views and experiences with using a mobile app for veterinary contact and services. The anonymous survey was distributed through Amazon Mechanical Turk, a crowdsourcing online labor market that coordinates the supply and the demand of cognitive tasks (2). The survey was made available between 10/5/16- 10/23/16. Data from 610 respondents who met the inclusion criteria (i.e., live in the US, have at least one dog and/or one cat, and have a regular veterinarian they had seen in the last 12 months) were included for analysis. Our sample consisted of mostly women (73% females and 27% males) between 18 and 40 years old (63%). The respondents tended to be college educated (38% had a 4 year degree and 18% had graduate degree).

 

We are in a new era. Pet owners are increasingly informed, having access to enormous amounts of information, yet the internet does not replace the trust they place with their veterinarian (3).  And, like all of us, pet owners are increasingly stretched; they don’t have time to wait.  This desire for speediness helps explain the recent addition of Google maps to show users actual wait times in stores in real time. This is just one more example of how apps are providing solutions to current challenges. Now, more than ever, pet owners are looking for efficient and creative solutions to help them care for their pets.

*Results of the full study will be released soon!




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vet2petapps
15th of May 2019 09:03 AM
Phone, email, text—these can be a minefield of possible faux pas for veterinary practices. Our own Stacee Santi, DVM, shares some useful tips for communicating effectively (none of them inspired by her own digital missteps, obviously), as featured in DVM360.com
vet2petapps
13th of May 2019 08:15 AM
Don’t have a full surgery schedule next week? Send a blast to all of your top clients at one time offering $50 off dentals for 1 week! You can also send reminders to give monthly preventatives, “Amber alerts” for lost pets in your area, food recalls, etc.

Learn More: https://vet2pet.com/push-notifications/
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vet2petapps
12th of May 2019 07:21 AM
A bouquet of flowers and litter of kittens. Happy Mothers Day to all! Enjoy the day and this coloring page! 🖍
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