Your Loyal Followers: Why Loyalty Programs Are Working in the Veterinary Industry

By Stacee Santi, DVM

Do you belong to a loyalty program? Chances are that you do, especially if you are a millennial. Loyalty programs are present in most industries, spanning the gamut of retail offerings from donuts to marijuana (I live in Colorado so I know!). Why is every industry on the planet offering rewards for loyalty? Well, it’s pretty simple. The fact is that if you can engage your existing clients to visit more and spend more with your business, you will ultimately be more successful and more profitable, without having to do all of the hard work of finding new customers.

Interested to learn more about how loyalty programs are working in the veterinary industry? Click HERE to read my article in Today’s Veterinary Business about tips and tricks to designing and implementing a loyalty program for maximum success.

Dr. Stacee Santi, CEO/Founder Vet2Pet

Dr. Stacee Santi is a 1996 DVM graduate from Colorado State University and the founder of Vet2Pet, a technology startup that builds personalized custom apps for veterinary practices. With over 20 years of clinical experience in small animal and emergency practice, Stacee brings an “in the trenches” approach to innovation and solutions for veterinary teams. She has also served as a medical advisory consultant for NVA for 5 years, medical director for a general/ER practice in Colorado as well as current President of the Colorado Veterinary Medical Association. She can be reached at

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