I was recently speaking in Honolulu (don’t judge) to a group of veterinary teams about how to ramp up your game by engaging with clients on their smartphone. Since 77% of Americans now have a smartphone, it’s one of the best ways to leverage your marketing budget. Several of the members on one specific team […]
Category: Apps, Entrepreneurs
Want more visits? Want more revenue per visit? We’ll show you how! It’s easy. Here’s what we know so far… Clients that participate in veterinary loyalty programs are spending more money with each transaction, and clients that redeem the reward are visiting one extra time per year than they had prior to the implementation of […]
Category: Loyalty
by Dr. Stacee Santi, CEO/Founder Vet2Pet There is no shortage of companies providing services for veterinarians all the way from digital x-ray to consultants to cotton balls. How do you choose? It takes an incredible amount of time to research everyone to make sure you are getting the best “deal” and most of us […]
by Dr. Stacee Santi, Founder of Vet2Pet App Builders It used to be that building brand value was only important if you were a multi-million dollar company. Marketing campaigns were so expensive that small business owners didn’t even think to add it to their toolset. Nowadays, marketing and branding tools are accessible to almost anyone, […]
Category: Marketing
by Dr. Stacee Santi The only thing worse than delivering bad news is receiving it. This week I’ve been on the receiving end when I am typically on the delivering end. When you are a veterinarian, you deliver bad news on the daily whether it be a bad diagnosis, an expensive invoice or employee […]
Category: DVM, Leadership, Uncategorized
by Dr. Stacee Santi, CEO/Founder Vet2Pet As of March of 2017, 77% of Americans now have a smartphone and it became more likely to die from taking a selfie than being attacked by a shark. Getting an app for your hospital is all the buzz but probably not for the reasons you think. Not all […]
by Hadley Larsen Choosing an app icon is important business. According to Digital Trends latest research, people in the U.S check their social media accounts 17 times a day meaning they check their phones to open social media at a minimum of once every waking hour if not more. The smartphone currently in 2017 is […]
Category: Apps
April 30, 2017 As I fly back to Durango from participating in the Veterinary Innovation Summit at Texas A&M, I am reflecting on the diverse group of people that attended and what drew them to attend the inaugural “unconference”. Presentations were geared toward recognizing our gaps in the profession, the disruptors banging on the door […]
Category: DVM, Entrepreneurs
by Stacee Santi, DVM, CEO/Founder Vet2Pet “The cost of veterinary care is at an all-time high resulting in decreased visits and loss of ancillary income to the veterinary practice.” The average consumer belongs to 23 to 29 loyalty programs but only uses 3 to 4. Do loyalty programs work? What’s so special about the successful […]
Category: Loyalty
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