By Katelyn Reber What is good design? You know it when you see it, but what specific features or qualities separate it from the rest? Design can be challenging—its subjective and intangible nature can make it hard to quantify with a typical ROI formula. As […]
By Danielle Grimley When I was a baby veterinary practice manager, I thought that a pizza party could cure everything, even in a crisis. You probably know the scene: Staff are scattering frantically in treatment while appointments are running behind. You can hear the phones […]
By: Brad Jonesberg These days, pet owners without an established relationship with a veterinary practice are SOL. (Yes, I know the rule about spelling out an acronym on first mention in an article, but I’m going to assume you know what SOL means. I also […]
By Stacee Santi, DVM It’s time for small business veterinary practices to wake up with their branding and marketing strategy and start putting the client experience first. Veterinary businesses are excellent—10/10—at putting patient care first. But, when it comes to how your brand is presented […]
By Shawna Castillo Feel like you’re always striving to improve client communication and education, but that you just keep spinning your wheels and getting nowhere? You aren’t alone. Every veterinary professional wants to better educate their clients, but most struggle to do it well. How […]
By Melissa Murray, RVT I ruined my husband’s dog. There, I admitted it. Even a veterinary professional with more than 10 years of clinical experience and lofty goals of gaining her VTS in behavior can fail at setting her pet up for success. Here’s my […]
By Jenny Alonge, DVM After 16 years as an equine ambulatory veterinarian in northern Virginia, I know firsthand the obstacles the field presents. Driving around seeing patients, answering calls from clients needing to schedule appointments or get their certs, attempting to collect payment for services […]
By Karyn Ekola, CVPM It’s no secret anymore that veterinary loyalty programs are becoming the norm. For nearly ten years, Vet2Pet has helped hundreds of veterinary practices implement loyalty programs for their clients. The data speaks for itself when it comes to what kinds of […]
By Heather Allman, CVT You know your clients are ready for you to reopen your doors, and your veterinary team may miss the face-to-face interaction with pet owners. But, can you safely reopen your veterinary hospital during this transition phase? With proper planning and preparation, […]
By Stacee Santi, DVM Welcome to summer, and veterinary medicine’s notoriously “busy season.” But, since the emergence of the pandemic puppy and COVID kitten, we’ve been through a nonstop busy season for the past year. Now that summer is upon us, how are exhausted veterinary […]
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