All clients are not created equal. Some are kind and empathetic. They understand medical limitations. They have realistic expectations. They bring their cats and dogs to you...
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Veterinary Customer Experience
10 Vet2Pet platform benefits your veterinary practice should be using
If you’re a Vet2Pet user, I’m sure you have your favorite features of the platform. Maybe you love all the phone calls prevented thanks to 2-Way Chat, or perhaps you get excited...
5 ways your veterinary practice can continue providing curbside service
Curbside service began like an improv act that you didn’t ask to participate in, forcing your veterinary team to adapt and react, moment by moment, to an ever-changing scene....
5 (scientific) reasons your veterinary practice should be sending direct mail
I must confess, I am a big fan of direct mail. Actually, not just direct mail, but print in general. Full disclosure: My husband owns a third-generation commercial printing...
10 ways to build your veterinary brand
It used to be that building brand value was only important if you were a multi-million dollar company. Marketing campaigns were so expensive that small business owners didn’t...
5 veterinary branding pitfalls that can hurt your business
It’s time for small business veterinary practices to start putting the client experience first when it comes to their branding and marketing strategy. Veterinary businesses are...