By Caitlin DeWilde, DVM Dealing with online reviews has long been a thorn in the side of veterinary practice owners and managers, but it doesn’t have to be. When practices spend proactive effort optimizing their online review profiles, make it easy for clients to leave […]
By Stacee Santi, DVM All clients are not created equal. Some are kind and empathetic. They understand medical limitations. They have realistic expectations. They bring their cats and dogs to you regularly for pet wellness care. They trust your recommendations, and they don’t complain about […]
By Crista Wallis, DVM Even before the COVID-19 pandemic struck, the veterinary industry was struggling with burnout and compassion fatigue. Two sides of the same coin, these exhausting emotional conditions take a huge toll on our veterinary community, and are one of the top reasons […]
By Crista Wallis, DVM At my small animal practice in Shawnee, Kansas, we’re experiencing the same staffing issues affecting veterinary practices nationwide. With too few veterinarians and credentialed technicians remaining in the field throughout their working years, it’s tough to maintain a full team. Combine […]
By Stacee Santi, DVM Currently, the trend for clients needing a veterinary appointment is to treat the process like they are booking a reservation at PF Chang’s. The general concept is to book a reservation, but if you don’t want to wait that long, you […]
By: Brad Jonesberg If you’re a Vet2Pet customer, I’m sure you have your favorite features of the platform. Maybe you love all the phone calls prevented thanks to 2-Way Chat, or perhaps you get excited every time a client shares a Pet Selfie. Since I […]
By: Karyn Ekola, CVPM Curbside service began like an improv act that you didn’t ask to participate in, forcing your veterinary team to adapt and react, moment by moment, to an ever-changing scene. Through a sometimes brutal course of trial and error, you learned what […]
By Linda Whitehead I must confess, I am a big fan of direct mail. Actually, not just direct mail, but print in general. Full disclosure: My husband owns a third-generation commercial printing company, so let’s just say that ink flows through our veins! But beyond […]
By Stacee Santi, DVM It used to be that building brand value was only important if you were a multi-million dollar company. Marketing campaigns were so expensive that small business owners didn’t even think to add them to their business plans, and many would invest […]
By: Crista Wallis, DVM, and Stacee Santi, DVM It seems like forever since we’ve had the opportunity to take a deep breath and re-evaluate how to reconnect with our clients who may have slipped through the cracks during COVID. Customer service is such a key […]
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